Small Personal Injury Lawyer

Since this client does not have a strong landing page we are successfully driving leads via call-only campaigns. As a result, the conversion rate is quite high (averaging around 70%).

If you are used to conversion rates of 1% to 10% for Google.com search where a conversion is filling out a contact form this might not make a lot of sense. Remember that a conversion for call only occurs when a call has lasted for at least 30 second

Think about it-would you rather have a click to your website where someone has every opportunity to leave without providing their contact information or would you rather have someone on the phone and have a chance to close them immediately?

Large Personal Injury Lawyer

We have worked with this law firm for around 10 years targeting Auto Injury Leads and Personal Injury Leads as well as a wide variety of other cases.

Many months they spend as much as $50,000 a month on Auto/PI marketing. The combination of desktop and call only campaigns results in a lower CPC as well as the opportunity to drive leads via a form on the landing page.

The previous example shows a lower cost per lead because it’s a slightly less competitive area, and we are only driving calls which has a lower cost per lead in many areas (but also limits volume).

Small Family Law Office

This Family Law client has outsourced their advertising to us for less than 30 days. Prior to launching campaigns we worked with the client to optimize her site for conversions.

Landing page optimization and pre-optimized campaigns built on family law ppc advertising best practices have resulted in an extremely low cost-per-lead (CPL) for Family Law.

The cost per lead (CPL) is the cost to receive one contact form submission or phone call.

Large Family Law Office

This highly successful Family Law client, who asked that we not use their name, has outsourced their advertising to us for over six years now and averages around $3,500 monthly spend in a highly competitive urban area.

Average cost per lead has ranged from $68 to $42 over the past six months. Divorce attorney keywords convert at about twice the cost per lead of Child Custody keywords, to maintain a lower overall CPL we aim for around 90% of leads to come from Child Custody keywords.

Small Bankruptcy Law Office

This Bankruptcy AdWords account targets a more rural area than most of our clients. We’ve averaged around $44 CPL since launch and recently achieved $24 CPL.

The majority of leads for this client come via phone calls from either click-to-call-ads or the client’s site. Note the steady improvement over time since we started working with this successful bankruptcy law firm.

Mid-Size Bankruptcy Law Office

This Bankruptcy amakettorney’s account targets a midsize metro area. We’ve averaged around $56 CPL since launch. We expect with further optimization to bring the CPL under $50 on average.

Metropolitan areas  typically have a  higher cost per lead than a rural area so that’s why there is this difference between the cost per lead for the 2 clients.